Atelier Farii is a luxury footwear brand that seamlessly blends timeless style with purpose. Designed by women, for women, the brand is dedicated to crafting beautiful shoes with a conscience. Combining elegant, feminine sophistication with a commitment to sustainability and women’s empowerment, Atelier Farii creates bold yet enduring designs that exude confidence, glamour, and exclusivity.
The Challenge
As a new luxury footwear brand stepping into a competitive premium space, Atelier Farii needed to make an unforgettable entrance. With a strong mission and prior business experience behind her, the founder understood that in a saturated market, brand perception would be everything. The goal? To launch boldly, build immediate trust, and stand confidently alongside established industry leaders.
The Strategy
The strategy behind Atelier Farii’s branding was to create the perfect balance between femininity, luxury, and purpose. We leaned into the brand’s deeper values, sustainability, quality, and personal storytelling, while designing an identity that felt elevated and refined. Every decision, from palette to typography, was backed by psychology and intentional strategy to position the brand as premium from day one.
The Solution
We brought Atelier Farii to life with a brand identity that feels bold, elegant, and confidently luxurious. Deep red tones paired with strong yet feminine typography, custom font manipulation, and a bespoke abstract brand mark created a look that’s not just beautiful, but established. The final identity reflects the brand’s quality, purpose, and presence, setting the tone for growth in a highly competitive space.
The Creative Direction
During the brand strategy phase, we crafted two distinct moodboards, each shaped by psychological insights into Ateiler Farii's target audience, brand personality, values, and long-term goals.
The client was instantly drawn to luxury, empowering and creative direction, which became the foundation for the brand’s luxury, feminine identity. This creative direction influenced everything from the typography and colour palette to packaging, ensuring every visual decision was aligned with how the brand needed to look, feel, and perform in a competitive market.
Logo Suite +
Alternative Variations
We don’t do “just a logo” over here.
Think of your brand like a wardrobe, not a uniform. You need different looks for different occasions: something bold for packaging, something clean for social media, and something compact for tiny spaces like your website favicon.
That’s where the full logo suite comes in. Atelier Farii includes a Primary Logo, Secondary Logo, Submark, and alternative versions; each designed to keep the brand looking consistent, recognisable, and ready for any setting.
The logo suite was intentionally structured to align with the brand’s long-term vision. While Atelier Farri will be used in more formal or traditional settings, the goal is for the brand to be recognised simply as Farri over time. The standalone wordmark delivers that impact and is memorable. Allowing the brand to grow with clarity and strength, without losing its meaning or depth.
The Brand Mark
The Atelier Farii mark was designed to be more than just a monogram. Inspired by the initials “AF,” it intentionally breaks away from the expected, blending letterforms into an abstract, artistic symbol that’s bold, memorable, and quietly disruptive.
The fine, weighted lines were crafted with intention, representing grace, craftsmanship, and quiet strength. Echoing the precision behind Atelier Farii’s luxury footwear, the mark balances femininity and power, softness and purpose. It’s a visual embodiment of the brand’s mission: to redefine luxury through authenticity, ethics, and empowered design, while capturing the poised confidence of the modern woman it was made to serve.
