Eat Deliciously Seasonings was founded by CEO Edie-Marie, whose love for bold flavors and belief that cooking should be fun, stress-free, and full of joy led to the creation of the brand.Their goal? To empower home cooks, no matter how busy, to create flavourful, comforting meals that bring people together.
Crafted with everyday ease and big taste in mind, Eat Deliciously blends heart, heritage, and flavour into every bottle.
The Challenge
Eat Deliciously had already built a growing business with an amazing range of products that customers loved. But as the business prepared to scale, it became clear that the old DIY logo and visual identity weren’t sufficient enough. It lacked the polish, professionalism, and strategic depth needed to match the quality of the products, or the growth Edie-Marie was aiming for.
The Strategy
The strategy behind Eat Deliciously’s branding was to create a brand identity that reflected the quality of her products, while creating a more premium, consistent, and scalable identity. We focused on psychology-led brand design that would evoke warmth, joy, and trust at first glance. From colour psychology to tone of voice, every element was crafted to reflect the brand’s fun-loving personality.
The Solution
The result? We brought Eat Deliciously’s vision to life with a brand identity as bold and flavourful as the products themselves. Through a completely custom typeface to refined colour choices, we created a rebrand that felt vibrant, joyful, and built to last. Every element, from packaging to digital, was crafted to feel cohesive, memorable, and full of personality that can grow with the business!
A reminder that strategy-led branding changes everything
Eat Deliciously’s original logo was a DIY starting point, built in the early days of the business. But as the brand grew, it no longer reflected her vision, personality, or potential. No longer resonating with her target audience and where she is trying to take the business! That changed the moment we stepped in.
Scroll to see the transformation.
The Creative Direction
During the brand strategy phase, we crafted two distinct moodboards, each shaped by psychological insights into Eat Deliciously's target audience, brand personality, values, and long-term goals.
The client was instantly drawn to a bold, inviting yet playful direction, which became the foundation for the brand’s warm and distinctive identity. This creative direction influenced everything from the typography and colour palette to packaging and photography, ensuring every visual decision was aligned with how the brand needed to look, feel, and perform in a competitive market.
Logo Suite +
Alternative Variations
We don’t do “just a logo” over here.
Think of your brand like a wardrobe, not a uniform.
You need different looks for different occasions: something bold for packaging, something clean for social media, and something compact for tiny spaces like your website favicon.
That’s where the full logo suite comes in. Eat Deliciously's includes a Primary Logo, Secondary Logo, Submark, and alternative versions; each designed to keep the brand looking consistent, recognisable, and ready for any setting.
