Kari Bari's is a bakery founded by a passionate home baker who transformed her childhood nickname into a thriving business. Established in 2021, Kari Bari's began in the founder's kitchen, driven by a love for baking and a desire to uplift her family and church community through delicious treats. After honing her skills and gaining valuable experience, she transitioned from sharing her creations for free to selling custom cakes, brownies, and cookies at various locations around Chicago.
The Challenge
For 3 years, Kari Bari had built a loyal customer base and perfected her craft through a variety of custom bakes. But while the quality of her work spoke volumes, her DIY logo was beginning to hold her back. She was ready to scale and raise her prices, but her current branding didn’t reflect the passion, professionalism, or personal touch behind her business. What she needed was a brand that felt as polished, heartfelt, and memorable as the treats she’s known for.
The Strategy
The strategy behind Kari Bari’s rebrand was to honor what she’d already built, while elevating it into a brand that felt more intentional, authentic and professional. Leaning into psychological insights about her customers to create an identity that felt familiar yet more elevated! Starting with inspiration from the original colour palette, we developed an inviting brand full of personality, paired with custom visuals, designed to connect emotionally, reflect quality and leave a lasting impression.
The Solution
We transformed Kari Bari’s brand into something that felt familiar to her regular customers, but undeniably elevated and memorable, a major step up from the logo she had before. Every detail was thoughtfully designed to build trust, showcase her skills, and reflect the personality behind the brand. The result? A cohesive visual identity that gives Kari Bari the confidence to grow, stand out authentically in her industry, and show up as the established brand she truly is.
A reminder that strategy-led branding changes everything
Kari Bari’s original DIY logo served its purpose in the early stages, but as the business evolved, it stopped reflecting the quality, personality, and direction she was heading in. It no longer aligned with her vision or her growth. That all changed the moment Onetake stepped in.
Scroll to see the transformation.
The Creative Direction
During the brand strategy phase, we crafted two distinct moodboards, each shaped by psychological insights into Kari Bari's target audience, brand personality, values, and long-term goals.
The client was instantly drawn to a memorable, bold and bright yet personal direction, which became the foundation for the brand’s bold identity. This creative direction influenced everything from the typography to the colour palette, ensuring every visual decision was aligned with how the brand needed to look, feel, and perform in a competitive market.
Logo Suite
We don’t do “just a logo” over here.
Think of your brand like a wardrobe, not a uniform.
You need different looks for different occasions: something bold for packaging, something clean for social media, and something compact for tiny spaces like your website favicon.
That’s where the full logo suite comes in. Eat Deliciously's includes a Primary Logo, Secondary Logo and Mascot! Each is designed to keep the brand looking consistent, recognisable, and ready for any setting.
Custom Mascot
With the creative direction chosen during brand development, it became clear that a custom mascot was essential to bring the brand’s personality to life. Inspired by the CEO herself, the mascot was designed to embody both her vibrant spirit and the heartfelt, homemade nature of the brand.
This character became a fun yet meaningful touchpoint, helping the brand feel more personal, memorable, and instantly recognisable across all platforms.
