KM SKYN is not your average skincare brand, it's a sister-founded skincare brand built for every season. Created to bring fun, ease, and real results into daily routines, their products are powered by nature and designed with intention. From dry winters to humid summers, each formula is made to nourish, protect, and glow with you year-round, while standing out boldly on any shelf.
The Challenge
As a new brand entering a saturated market, KM SKYN needed to launch with an impact. The founders knew the importance of standing out from competitors, building trust instantly, and positioning themselves as an established, premium skincare brand from day one. With bold goals and a clear understanding of brand perception, they were ready to do things differently.
The Strategy
The strategy behind KM SKYN’s branding was to create instant impact while building long-term trust. We crafted a psychology-led identity that balanced boldness with credibility. From the colour palette to the custom typeface, using storytelling and seasonal adaptability to ensure the brand grows with its audience and stands out at every touchpoint.
The Solution
The result? A vibrant, strategically built brand that doesn’t just stand out, it feels established from the very first impression. From bold packaging to adaptable seasonal visuals, KM SKYN now shows up as confident, credible, and ready to lead in a saturated market. The brand identity not only supports their launch but positions them for long-term growth and customer loyalty.
The Creative Direction
During the brand strategy phase, we crafted two distinct moodboards, each shaped by psychological insights into KM SKYN’s target audience, brand personality, values, and long-term goals.
The client was instantly drawn to a bold and playful direction, which became the foundation for the brand’s energetic and inclusive identity. This creative direction influenced everything from the typography and colour palette to packaging and photography, ensuring every visual decision was aligned with how the brand needed to look, feel, and perform in a competitive market.
Logo Suite +
Alternative Variations
We don’t do “just a logo” over here.
Think of your brand like a wardrobe, not a uniform.
You need different looks for different occasions: something bold for packaging, something clean for social media, and something compact for tiny spaces like your website favicon.
That’s where the full logo suite comes in. KM SKYNS includes a Primary Logo, Secondary Logo, Submark, and alternative versions; each designed to keep the brand looking consistent, recognisable, and ready for any setting.
Seasonal Brand Identity
KM SKYN is a skincare brand designed to support your skin through every season. To reflect the brand’s commitment to all-year-round care, a seasonal sub-brand system was created. Each season carries its own visual identity, carefully tailored to match the mood, skincare needs, and emotional tone of that time of year.
From fresh and bright spring palettes to rich, nourishing winter tones, each variation builds on the core KM SKYN identity while introducing seasonal shifts in colour, tone, and illustrations. This system ensures that the brand stays visually consistent, relevant and emotionally connected with its audience, regardless of the season.
