Rich Skin fills a vital gap in the market by advocating for the maintenance of healthy, long-term skin. This luxurious skincare brand is devoted to helping individuals achieve radiant, well-nourished skin through premium, plant-based products. With a strong focus on long-term skin health, Rich Skin creates a spa-like experience at home, promoting relaxation and self-care.
The brand inspires customers to embrace consistent skincare routines that nurture and protect their skin, embodying a sense of elegance, tranquility, and exclusivity.
The Challenge
As a new skincare brand entering a competitive industry, the CEO of Rich Skin understood the importance of a standout launch, particularly when positioning the brand within the luxury space. Backed by previous business experience and a clear mission to deliver high-quality, organic skincare, the founder knew that strong brand perception would be key to capturing the attention and trust of their ideal audience.
The Strategy
The strategy behind Rich Skin’s branding was to create a serene and premium identity that captured the quality of their products and the calming experience they provide. We focused on psychology-led design to evoke feelings of trust, calm, and rejuvenation from the very first impression. Every decision, from the colour palette to the tone of voice, was designed to reflect both the purity of their ingredients and the professionalism of the brand.
The Solution
We brought Rich Skin to life with an authentic, eye-catching, and minimalistic identity that feels both premium and personal. A calming sage green paired with soft neutrals created an organic, luxurious vibe, while custom font manipulations and a bespoke brand icon gave the visuals a signature edge. The result is a brand that looks and feels as high-quality as the products themselves, and is ready to stand out confidently in the skincare space.
The Creative Direction
During the brand strategy phase, we crafted two distinct moodboards, each shaped by psychological insights into Rich Skin’s target audience, brand personality, values, and long-term goals.
The client was instantly drawn to a serene and timeless direction, which became the foundation for the brand’s spa-like, premium identity. This creative direction influenced everything from the typography and colour palette to packaging, ensuring every visual decision was aligned with how the brand needed to look, feel, and perform in a competitive market.
Logo Suite +
Alternative Variations
We don’t do “just a logo” over here.
Think of your brand like a wardrobe, not a uniform.
You need different looks for different occasions: something bold for packaging, something clean for social media, and something compact for tiny spaces like your website favicon.
That’s where the full logo suite comes in. Rich Skin's includes a Primary Logo, Secondary Logo, Submark, and alternative versions; each designed to keep the brand looking consistent, recognisable, and ready for any setting.
The Brand Mark
Rich Skin’s brand mark was thoughtfully designed to embody the core values of the brand: calm, care, and connection. It was created from the curves of a custom-designed R, crafted to reflect the brand’s elegant and calming personality. This symbolic mark balances softness with sophistication, blending flowing lines, gentle symmetry, and organic curves that evoke the feeling of a luxurious spa experience.
Inspired by the brand’s psychology-led strategy, the icon reflects harmony, duality, and long-term care. Each element tells a story: from the two dots symbolising connection, to the seamless flow that mirrors Rich Skin’s mission of nurturing beauty and wellness, inside and out.
